AFCG

Australian First Construction Group (AFCG) is a family-owned and operated business working in the Sydney construction sector. It provides tailored building solutions in a comprehensive package, from concept right through to completion. The competitive Sydney market demands ambition and integrity, with AFCG delivering outstanding results through experience, innovation, and unmatched attention-to-detail.

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Despite achieving massive success over many years, Zirian Fatah, CEO approached us to create an updated brand identity. The company brought an uncompromising appetite for excellence to each and every project, but this was not reflected in their branding or design. After researching AFCG to understand its unique culture, and looking into the wider market, we created a new business identity with matching marketing and website material.

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The business benefitted from a clear message and fresh visual identity. We showcased many of its luxury projects, and highlighted its capabilities while modernising the brand with new media content. We designed new stationery, created new marketing material, site signage, and built a clean streamline website and capability statement. Since boosting their company profile on many levels, AFCG has benefitted from a stronger and more memorable brand experience.

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