In today's competitive business environment, making a good impression is essential. When people know who you are and what you stand for, they're more likely to choose you over the competition.
When it comes to winning hearts, minds, and contracts, the power of perception is undeniable.
Identity is everything in the world of business. To stay front-of-mind with potential customers, people need a clear idea of who you are.
Running a modern business is incredibly challenging, especially in the construction and engineering space. Costs are rising, competition is rife, and new customers are hard to find.
So, you've received ISO accreditation — now what? Construction and engineering firms often spend tens of thousands of dollars achieving an ISO badge, and most of them fail to take advantage.
Regardless of your size or sector, it's important to make connections and forge relationships in order to deliver value. Marketing is central to this process, but only if you do it right.
Good branding helps to increase the real and perceived value of your business. While the value of your brand can be hard to quantify, that doesn't mean it's not real.
Why are so many established businesses missing out on their ideal projects? In too many cases, good businesses get passed over for contracts.
The Australian construction industry is growing by leaps and bounds. As the nation emerges from the global pandemic, private and public investment is set to increase.
Present Your Capability Statement with Strength and Focus on 10 Clear Ingredients. A capability statement plays a central role in every business.
Just like running your business, successful marketing requires consistent effort delivered over time. While initial energy is needed to set up a campaign, ongoing work is needed to drive home results.
To achieve long-term business success, you need a thoughtful growth strategy tailored to the specific needs of your business.
Does the name of a brand affect it's success? "Remembering manufacturers make products and consumers buy brands." We’ve all come across new brand names, and ask the question… What were they thinking!
To understand brand strategy better, let's start with the 'brand' aspect: What makes up a brand? When we speak about brand "identity", we start to approach the idea of a brand as a person.
In order to make an impression on the market, your professional capability needs to be affirmed. While the success of your business is based on the quality of your products and services.
In order to make an impression on the market, your professional capability needs to be affirmed. While the success of your business is based on the quality of your products and services.
In order to run a successful and sustainable business with long-term relevance, you can't compete on price alone.
As a business owner, you need to spread the word in order to impact the market. Billboard advertising is one traditional channel, with even small billboards costing $2,000-$4,000 a month in Sydney.
Are you struggling to see the benefits of ISO certification? Have you wondered whether it's worth all the money, time, and effort to get certified?
Delivering good-quality products and services is not enough in isolation — you need to declare your professional capability so that people believe in what you do.
How do you decide on a brand for your business? First, you need to figure out who you are. What makes you tick? What is your story? How do you communicate the essence of your brand with clarity?
In order to grow your business, it's important to create a strong, unique, and memorable brand. As you build this identity over time, a number of factors come into play.
When your brand resonates with your market, you will ignite new interest, engage potential customers, and keep people wanting more from your business.
Chess Engineering is a design, engineering, project management, and fabrication company with large sites in Sydney and Western Australia.
At Living Lines, we help companies to prosper and grow by transforming personal stories into business value.
42a Burnell Street,
Russell Lea, NSW 2046 Australia
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