History and modern-day use of QR codes

The QR code system was invented in 1994 by Japanese company Denso. Initially, they were designed to track vehicles and parts during the manufacturing process. The versatility of these codes was soon recognised, however, thanks to the proliferation of mobile phones and code-reading software.

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Why should you consider QR codes?

People use their mobile phone cameras all the time, and for lots of different reasons. From family photos and selfies to screen grabs, receipts, and contact details, phone cameras feed into apps and help people remember information. QR codes are an essential part of the lockdown response in Australia, but they could be used for so much more.

The following two benefits are key:

• Phone cameras are always available and very easy to use. Customers don’t need to log in, as a single swipe is all that's required.
• QR means quick response. In a modern world defined by connectivity and data, fast information is a gift that can't be ignored.

What information can be shared with a QR code?

To provide value to your customers, you need to know where they are, what they’re doing, and what they need, along with the technology they have available.

The following applications are common:

• QR codes can be used for business profile videos, instruction videos, PDF product manuals and guides, safety guides, brochures, capability statements, and company profile documents.
• QR codes can be connected with social media content, websites, and landing page links. They are very powerful when combined with other marketing channels.
• QR codes provide easy access and registration to special events, both physical and virtual. They're also ideal for accessing guides, maps, and other resources to enhance the customer experience.

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Where can you use a QR code?

QR codes are normally read by cameras on mobile devices, so they should be printed on physical material that is accessible to these devices. The speed and convenience of QR codes is a great way to merge the physical and virtual worlds. However, QR codes are slower than hyperlinks when used in the virtual world.

The following applications show how versatile QR codes can be:

1. Instruction videos on product flyers, vehicles, or equipment
2. Product specifications and installation details in a brochure
3. Instruction videos for rental equipment
4. Business profile videos included in product and brand documentation
5. Capability statements on business cards
6. Safety guides or process flyers added to brochures or capability statements
7. Brochures and maps for events added to banners
8. Easy access to Google feedback
9. Website, brochures, or Capability Statement links on office signage or vehicles
10. The list goes on and on...

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Common QR code mistakes

While QR codes offer numerous benefits when used correctly, not all implementations are successful.

The most common mistakes are:

• Not having a strategy. If you plaster QR codes everywhere without a plan, they lose their impact.
• Not adding value. Like always in business, it's important to think about how you can benefit the end user.
• Not customising your codes. The QR codes you use should build on your unique brand identity.
• Not creating dynamic codes. Static QR codes that can’t be updated or changed are much less powerful.

How to push your business forward with QR code technology

QR codes are everywhere right now, but few businesses are taking full advantage. By integrating QR codes across your operation, you're presenting yourself as a forward-thinking and highly capable business. Customers will trust you more, and the valuable information you provide will set you apart from the competition.

There has never been a better time to get involved with QR codes. People are expected to find QR codes every time they leave the house, with this behaviour now completely normalised. With customers already drawn to the matrix image, you're in a great position to add information that will benefit your customers and help your business to thrive.

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For more information on how to elevate your business with QR codes, please contact Susan at Living Lines.

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T: 0410 590 737  

E: susan@livinglines.com.au

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For more information and branding advice, contact article author and branding expert, Susan Jones, director of Living Lines branding agency on  0410 590 737.‍