Elite Coatings

Elite Coatings is an Australian-owned manufacturing and retail business specialising in stone and paving sealers. All products are developed and manufactured in Australia, and everything is water-based instead of using solvents. This environmentally friendly treatment solution is available in several unique formulas. It's perfect for Australian conditions, and it's ideal for stone, tile, and concrete products.

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Living Lines was approached by Elite Coatings to produce marketing material that supported the brand. It's important to create a story around your brand, and that was what we achieved through digital and physical media. We produced a capability statement to build confidence in the market, crafted words and images for the company's website and social media, and created postcards and signage for the real world.

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The capability statement was a concise four-page document designed to summarise the business and represent its services. We used various methods to reinforce the brand, compiling infographics, benefit tables, and icons for maximum visual impact. We created a strong and consistent visual style across all branding elements and used powerful words to tell the unique history, culture, and vision of the Elite Coatings brand.