MG

My Group (MG) is a labour hire provider for the construction, restoration, security, and cleaning industries. Formerly known as Micam Group, it has provided labour for large-scale projects like Bulli Hospital and West Connex. During the global pandemic and lockdown period, this innovative company developed a cleaning arm with a team of fully qualified COVID cleaners.

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Living Lines was approached by Peter Johnston to work on a new website and capability statement. To engage new clients, we produced new marketing material and refined the company's online presence. While MG was already established as a labour hire business in construction and restoration, help was needed in pivoting the business into the cleaning sector.

This bold move required extensive training, followed by a new content strategy to connect with hard-hit Australians. Along with providing much-needed cleaning services, Peter wanted to help people get back on their feet as quickly as possible. Throughout the COVID period, we loved working with MG as it helped struggling businesses and communities in regional areas.