KwikUP

KwikUp is a leading supplier of scaffolding and formwork solutions. This company comes from a family of scaffolding importers, and it's Australia’s most affordable supplier of quality scaffolding equipment to the building and construction industry. Despite many years of success, however, KwikUP's visual identity failed to showcase professionalism, highlight expertise, or instil confidence in the market.

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We were initially approached by a friend of the KwikUP director, with our team meeting with the company in an effort to transform its brand identity. While KwikUP enjoyed great awareness among builders, developers, renovators, and homeowners, its current branding strategy was almost wholly based on price. In order to move away from this ultra-competitive and price-sensitive space, we created a new brand identity focused on trust, reliability, quality, and professionalism.

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Living Lines created a new logo and icon that competed visually against competitors. We also created a new company proposition – "Strong-Stable-Safe" – which resonated positively with existing and potential clients. We build new designs to be printed on plywood and cast into metal, for instant recognition and brand awareness. This material has been successfully rolled out across corporate material, from online assets to offline brochures, products, and business tools.

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