Indoor Environmental Consulting and Labs

Indoor Environmental Consulting and Labs (IECL) provides mould inspection and environmental testing services for the restoration industry. IECL was formed from its parent company NLR, and it required a unique brand identity to showcase its expertise. IECL offers a wide variety of services, from online booking and test results to educational material and the hire and purchase of air quality equipment.

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After working with NLR, Living Lines was brought on board to build and implement the IECL brand. The company was established as a laboratory and scientific team, and all branding needed to reflect its distinct capabilities and values. We started with a distinctive logo and fresh air colour scheme, which reflected the credibility, trust, and scientific expertise needed for a laboratory business. Calming colours were chosen to suit the industry and present the business as an established brand.

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Beyond the logo, brand direction ran across web content, instruction guides, product specifications, safety guides, and laboratory templates and stationery. The website content and page numbers were extensive, from manuals and video instructions to specification information on products and materials. While the scope of this project was quite complicated, the end result appears light, simple, and easy to follow.

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